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Welcome Back, now in its 36th year, introduces the City of Kingston to students of Queen's University, St. Lawrence College and the Royal Military College of Canada. Timely, relevant editorial, complemented by value-packed coupons, Welcome Back offers local retailers and national advertisers an extraordinary opportunity to influence 17,000 students — just as they are making adult purchasing decisions and beginning to form lasting buying habits. Reach out to one of the most exclusive, intelligent and affluent student audiences in Canada.
Target: Students at Queen's University, St. Lawrence College and the Royal Military College of Canada (RMC) students
Frequency: Annually in September
Distribution: 17,000 copies
1,500 copies to RMC students
3,000 copies to St. Lawrence College students
12,500 copies to Queen's University students
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